At Next-Mark, we believe in an integrated marketing, business strategy and communications approach. Our process always includes a comprehensive analysis of your business strategy. In most cases we conduct a marketing and communications audit and then collaborate on a marketing and communications plan. After this intense analytical process, we can then move ahead on developing a brand strategy and identity along with other marketing and communications initiatives that will support your business on a long-term basis.
Our Clients and Affiliations include:
- Reed Elsevier, Philadelphia, PA
- Retina Group of Washington, Washington, DC
- MC Strategies, Atlanta, GA
- Huna Totem Corporation, Juneau, AK
- Icy Strait Point, Icy Strait, AK
- MEDai, Orlando, FL
- Gold Standard, Tampa, FL
- The Rivolta Group, Sarasota, FL
- Mojito Boats, Sarasota Florida
- Pro-Line Boats, Crystal River, FL
- Wyland Worldwide, Laguna Beach, CA
- OSI Medical Documentation, Atlanta, GA
- CBay Systems, LTD, Annapolis, MD
- Mosby’s Nursing, St. Louis, MO
- PeerVue, Sarasota, FL
- Cox Target Media/Valpak, Clearwater, FL
- The Learning Annex, NY and CA
- Dynetech Corporation, Orlando, FL
- Out of Door Academy, Sarasota, FL
- Peak Health Solutions, San Diego, CA
- International Body Talk Association, Sarasota, FL
Click on the buttons to view some recent client portfolio items that highlight the work of the Next-Mark team and showcase the diversity of our client base.
Pro-Line Boats, a market leader in fishing and family entertainment boats has been a long-term client of Next-Mark. Upon the completion of a strategic marketing and communications plan, Next-Mark has managed all marketing communications and public relations for Pro-Line. Key projects have including the 2006, 2007 and 2008 national advertising campaigns, development of Pro-Line’s annual catalog and development of www.ProLineBoats.com among many other projects.
Next-Mark has supported the growth of Gold Standard, a leading drug information solutions provider, with strategic marketing products that have included the design, development and launch of www.goldstandard.com, online videos, client whitepapers, trade-show components and marketing collateral.
Gold Standard also depends on Next-Mark’s research capabilities, such as its expertise in on-line surveys, focus groups, in-depth interviewing and competitive analysis and reporting to support strategic product decision-making.
Website:
www.goldstandard.com
Case Study:
Case Study
Product Video:
http://bluescapecreative.com/Prod_video_proof.html
Next-Mark provides strategic marketing and communications support for a cross-section of companies within Elsevier, a world leader in healthcare publishing and online information for medical professionals.
Among those companies is MEDai, which engaged Next-Mark to launch an integrated marketing campaign to showcase its solutions for the hospital and payer/risk-bearing markets.
Strategic marketing projects for other Elsevier business segments have included brand research and development, tradeshow design and strategy, website design, marketing collateral and national advertising campaigns.
Elsevier relies on Next-Mark’s expertise in the health information marketplace to help it maintain its leadership in critical areas including development and decision of the website, www.clinicaldecisionsupport.com and other information-delivery solutions.
MC Strategies
Next-Mark collaborated with Elsevier/MC Strategies in branding of their business category – “Revenue Cycle Strategies” – creating a leadership brand identity for this supplier of organizational development, online learning and clinical reference solutions to the healthcare industry.
Among components was a new web site, www.revenuecyclestrategy.com, with tools and thought leadership messages to help healthcare organizations and their revenue cycle management staff better understand their solutions. Next-Mark also developed and launched www.ICD-10online.com, a comprehensive online resource center to support healthcare organizations with the transition to ICD-10.
The initiative was centered on the theme of “Knowledge. Action. Results.” and included a comprehensive package of collateral pieces, such as marketing and sales brochures and a custom presentation folder. Next-Mark also worked with MC Strategies in the design and development of its Revenue Cycle Strategy tradeshow booth, which is used to introduce its newly branded category at major trade shows throughout the United States.
Elsevier/MC Strategies relies on Next-Mark for its ability to developing messaging and branding strategies and generate the gamut of intuitive marketing solutions to promote and sell solutions in the ever-changing healthcare arena.
The Out-of-Door Academy (www.ODA.edu) is recognized as a cum laude education institution and ranked among the top 1% of schools in the US. Next-Mark has provided pro bono strategic marketing and communication support to the leadership team at ODA and has been responsible for select projects including the 2007-08 advertising campaign.
Next-Mark, LLC has been retained by Wyland Worldwide
(www.Wyland.com
Founded by renowned marine artist, Wyland, Wyland Worldwide have been at the
forefront of the “Go-Green” movement internationally through
the Wyland Foundation. Wyland recently served as the official
artist of the 2008 US Olympic team and will continue in this
capacity for the 2010 and 2012 games. His newest ventures
include a series of public art and conservation outreach programs
with the US Forest Service and the National Oceanographic
and Atmospheric Administration, a new series for public television,
and new, high-end eco-friendly restaurants.
He has also recently
been enlisted by Walt Disney Studios to “reimagine” his artistic
view of planet earth for the U.S. Domestic premiere of the
new film by DisneyNature, “Earth,” which will be unveiled
in a 3,300 square foot image across from the Kodak Theater
in Hollywood for Earth Day, 2009.
Next-Mark will focus on working with companies that share the same environmental
philosophies as Wyland Worldwide and will be strong purveyors
of the Wyland brand.
