An article in the March issue of Entrepreneur magazine, as well as a recent “Dilbert” cartoon, addressed the inadvisability of tippling and tweeting (today’s answer to drinking and dialing). That said, the article – subtitled Engaging Customers on Social Media Without Sounding Like a Moron – had a proviso.
A company’s social media personality, it said, should be its corporate personality after exactly one beer. In other words, loosen up a little but stay in control of your message.
I like it.